Cookie Policy
This Cookie Policy explains how TiresTreads.com uses cookies, pixel tags, local storage, and similar technologies when you visit or interact with our website. It outlines the specific categories of cookies we employ, why we use them, and how you can exercise full control over your cookie preferences.
1. What Are Cookies?
Cookies are small alphanumeric text files that web servers place on your computer, smartphone, tablet, or browsing device when you visit a webpage.
Cookies enable websites to recognize your device, remember calculation inputs and unit preferences (e.g., metric millimeters versus imperial inches), safeguard website security, and provide essential analytics about how visitors navigate through our tire guides. Cookies generally do not store personally identifiable information like your full name or physical address.
2. Types of Cookies We Use
We group the cookies operating across TiresTreads.com into four primary categories:
⚙️ Strictly Necessary
Essential for the core operation, accessibility, and security of our website. These allow you to navigate pages and load interactive calculator scripts smoothly without crashing.
📊 Performance & Analytics
Help us quantify website traffic, discover which tire calculation tools are most popular, and identify server latency issues to continually refine our user experience.
🎛️ Preference & Functionality
Remember your interface preferences, such as selected unit systems or recently viewed tire sizes, ensuring you don't need to re-enter values on every page visit.
📢 Advertising & Targeting
Set by third-party advertising networks (including Google AdSense) to deliver relevant advertisements, avoid redundant ads, and measure ad campaign effectiveness.
3. Google AdSense & Third-Party Advertising Cookies
TiresTreads.com displays third-party advertising managed primarily by Google AdSense.
Google uses cookies (including the DoubleClick DART cookie) to serve targeted advertisements to visitors based on their previous visits to TiresTreads.com and other websites across the Internet. These cookies allow advertising algorithms to display promotions that align with your automotive interests while preventing the same ad from showing up repeatedly.
How to Opt Out: You have the right to disable personalized advertising at any time. You can opt out by visiting Google Ads Settings. You may also opt out of third-party vendor cookies across multiple advertising networks by visiting www.aboutads.info or Your Online Choices (for European users).
4. Third-Party Web Analytics
In addition to advertising providers, we may utilize reputable analytics services (such as Google Analytics) to aggregate anonymous metrics regarding visitor sessions, average reading time on guides, and referral sources. These service providers place their own cookies and operate under their independent privacy policies.
5. How to Control & Delete Cookies
You maintain full autonomy to manage, block, or delete cookies at any time through your browser settings. Most modern browsers allow you to:
- View the active cookies stored on your device and delete them individually or en masse.
- Block third-party advertising tracking cookies while permitting essential functionality cookies.
- Configure notifications whenever a website attempts to place a cookie on your system.
Please note: If you completely disable all cookies in your browser settings, certain interactive features of our tire comparison calculators may not function as intended.
6. Updates to This Cookie Policy
We may revise this Cookie Policy periodically to reflect changes in our web technology, statutory advertising guidelines, or data protection laws. Any modifications will be published on this page with an updated "Last Updated" timestamp. We encourage users to check this page occasionally to stay informed.
Questions About Our Cookie Usage?
If you have questions or feedback regarding our use of cookies and tracking technologies, please contact our team:
✉️ info@tirestreads.com | Visit Contact Us Page →