Privacy Policy
At TiresTreads.com, accessible from https://tirestreads.com/, we respect your privacy and are committed to protecting any information you may provide while using our automotive calculators, tire guides, and shopping resources. This Privacy Policy outlines the types of data we collect, how it is utilized, and your choices regarding cookies, analytics tracking, and personalized advertising.
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We do not sell, rent, or trade your personally identifiable information to data brokers or third parties.
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1. Information We Collect
Depending on how you interact with TiresTreads.com, we may collect information in the following ways:
- Log Files & Device Information: Like most modern websites, we collect standard server log data including your Internet Protocol (IP) address, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamps, and page navigation patterns. This non-personally identifiable data helps us diagnose server bugs and ensure calculator performance across devices.
- Voluntary Communications: If you contact us directly via our Contact Us form or official email (info@tirestreads.com), we receive your name, email address, and message contents. We use this information solely to answer your questions or process calculation feedback.
- Newsletter Subscription Data: If you voluntarily subscribe to the TiresTreads email newsletter in our footer or interactive widgets, we collect and store your email address. This email is utilized exclusively to deliver periodic automotive safety bulletins, tire fitment updates, and maintenance advisories. We do not sell, rent, or share newsletter email lists with external marketers. Every email communication includes a direct 1-click unsubscribe mechanism.
We do not collect sensitive financial information, credit card numbers, or social security details.
2. Cookies and Tracking Technologies
TiresTreads.com uses "cookies" (small text files placed on your device by your browser) to optimize your browsing experience, remember calculator preferences (such as Metric versus Imperial unit selections), analyze traffic flow, and serve relevant advertisements.
For detailed categorization of our strictly necessary, performance, preference, and targeting cookies, please review our comprehensive Cookie Policy. You can choose to disable cookies through your individual browser options.
3. Google AdSense & Third-Party Advertising (Important Notice)
Google is one of the third-party vendors on our website. Third-party vendors, including Google, use cookies (such as the DoubleClick DART cookie) to serve advertisements to visitors based on their prior visits to TiresTreads.com and other websites across the Internet.
Google's use of advertising cookies enables it and its partners to serve personalized ads to our users based on their visits to our website and/or other sites on the Internet.
Third-party ad servers or ad networks use technologies like cookies, JavaScript, or Web Beacons in their respective advertisements and links that appear on TiresTreads.com, which are sent directly to users' browsers. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.
How to Opt Out: Visitors may choose to decline or opt out of personalized advertising by visiting Google Ad Settings. Alternatively, you can opt out of third-party vendor cookies for personalized advertising by visiting www.aboutads.info, the Network Advertising Initiative, or Your Online Choices (for European users).
How Google Uses Data: For complete transparency regarding how Google collects and processes data when you use partner sites, please review Google's official documentation: How Google uses information from sites or apps that use our services.
Note: TiresTreads.com has no access to or control over cookies that are used by third-party advertisers.
4. Web Analytics & Performance Measurement (Google Analytics)
TiresTreads.com utilizes Google Analytics and related analytics technologies (such as Microsoft Clarity) to aggregate anonymous website traffic and usage behavior. These services use cookies to analyze how visitors engage with our interactive 3D tire simulators, conversion tables, and diagnostic tools.
The metrics collected include session duration, device type, screen resolution, referral sources, and button clicks. This data is aggregated anonymously and is used strictly to optimize tool responsiveness, improve mobile user experience, and debug JavaScript runtime errors. IP anonymization protocols are enforced to ensure individual personal identification is prevented.
Analytics Opt-Out: If you wish to prevent your browsing data from being utilized by Google Analytics, you can install the official browser add-on: Google Analytics Opt-out Browser Add-on.
5. How We Use Your Information
We use the information we collect for legitimate web operations and user utility, including:
- Operating, maintaining, and enhancing our 3D Tire Calculators, fitment simulators, and educational guides.
- Understanding and analyzing user interaction patterns to develop new chassis and wheel engineering calculators.
- Delivering requested email newsletter bulletins regarding tire safety recalls, maintenance advisories, and discount buying tips.
- Responding directly to reader inquiries, technical feedback, and tire dimension discrepancy submissions.
- Monitoring server stability, preventing bot attacks, and enforcing network cybersecurity.
6. Your Privacy Rights (GDPR & CCPA / CPRA)
Depending on your geographical location, you have statutory rights regarding your personal information under the General Data Protection Regulation (GDPR) or California Consumer Privacy Act (CCPA/CPRA):
- Right to Know & Access: You can request disclosure of the specific categories of data collected about you.
- Right to Deletion: You have the right to request that we permanently delete any personal data (such as newsletter email records) we have collected from you.
- Right to Rectification: You may request correction of inaccurate personal records.
- Right to Non-Discrimination: We will never discriminate against any user for exercising their legal privacy rights.
- Do Not Sell My Personal Information: We do not sell personal data. You may opt out of third-party cookie sharing as detailed in Section 3.
If you submit a formal privacy request, we will respond within 30 days. Please contact our data compliance coordinator at info@tirestreads.com.
7. Children’s Privacy Protection
Protecting the privacy of young children online is paramount. TiresTreads.com is an educational automotive engineering and consumer safety website intended for licensed drivers and general automotive audiences; it is not directed at children under the age of 13.
We do not knowingly collect any Personal Identifiable Information from children under the age of 13. If you believe that your child provided personal information on our website, please contact us immediately and we will promptly remove such records from our databases.
8. Data Security & Encryption
We employ industry-standard SSL/TLS (Secure Socket Layer / Transport Layer Security) encryption across all endpoints, along with firewall configurations and server-level security protocols to safeguard visitor interactions. However, no transmission method over the Internet or electronic storage architecture is 100% immune from unauthorized breaches.
9. Revisions to This Privacy Policy
We may periodically update this Privacy Policy to reflect regulatory evolutions, advertising technology updates, or changes in our website features. Any revisions will be published immediately on this page with an updated "Last Updated" timestamp. We recommend reviewing this document periodically.
Questions Regarding Our Privacy Practices?
If you have questions about this Privacy Policy, cookie management, or data transparency, please contact our team:
✉️ info@tirestreads.com | Visit Official Contact Us Page →